In the past several years, ecommerce websites have been able to sell their own products on a variety of third-party websites. Rather than managing products on each of these websites individually, they manage a data feed of products that includes all relevant information for each of their products. The various marketplaces and websites that will import the feed usually have their own unique data structure that a feed must be modeled after. For ecommerce websites, the main goal is to sell more and to obtain optimal performance and visibility of a company’s products on each particular third-party websites (feed aggregator).
It is important to understand each third-party websites feed structure and how to optimize your own feed accordingly. Excelsior Interactive provides a comprehensive feed management service for its ecommerce clients. We can optimize and distribute your feed to over 100+ destinations. We perform multivariate testing to ensure the best possible ROI for our clients. Contact Excelsior Interactive today to find out how we can optimize your product feed!