ExcelsiorInteractive

Last week, Kris Roadruck wrote an interesting article about SEO called “White Hat SEO is a Joke<

Any information that exists can be found on the internet.  Because of this, it can be very easy for a local business to get lost in the web.  With all the possible locations to host a company listing, some local business make the mistake of not providing enough information, hosting it in the wrong place or even worse, buying ad space in newspapers or the phone book.  Unlike phonebooks and newspapers, web based local listing are not only cheaper and more effective, but they offer the ability to track investments to ensure a return (ROI) on the interactive marketing strategy.  Below is a list of free local business directories and search engines that can help any company grow their presence and get in front of potential clients. With many cities opting out of phone book and yellow page delivery completely, it is important for a business to familiarize itself with these tools or risk getting left behind.

Last week, Facebook rolled out new features and a new layout for Fan Pages that should improve the way Pages interact with Facebook, or as Facebook puts it “these new features will help you manage communication, express yourself, and increase engagement”.  A close examination of the updates shows that these changes can significantly improv