
Businesses often opt for one highly effective method of driving online sales and lead generation, and that is buying advertisements on search engines for keywords related to their products, services, or business segment. This method is commonly referred to as Pay Per Click (PPC) advertising.
>> READ MORE
Search Engine Optimization (SEO) is the process by which a company can optimize many variables to appear higher in the organic search listings of the search engines. Organic search listings are those that the search engines have deemed relevant and important enough to be listed for any particular search term. Unlike paid search, organic search is free in regards that no per click fees are charged for each person clicking on a particular link and visiting your site.
>> READ MORE
Many people will argue that Web 3.0 is the social Internet. Connections, recommendations and interaction between people and businesses happen every minute of the day. Popular websites such as Facebook, Twitter, Myspace, Linkedin and hundreds of others enable Internet users to share and interact in ways that were impossible just a few years ago. The sharing of thoughts and comments about world events, politics, their daily lives, and BUSINESSES and their PRODUCTS are happening!
>> READ MORE
Imagine having hundreds or thousands of websites selling your products! Sound impossible? It’s actually quite common and easily achieved. We can set up what is commonly called an “Affiliate Program” for your website. If you sell a products or are looking to achieve some sort of lead generation, chances are there is affiliate marketing strategy that will work for you. By paying other website publishers a commission for sales that they help generate you can create a very large online sales channel for your products.
>> READ MORE
Many of our clients are just like you. They've come to us because they want to grow, they want to expand and they want to get new business. That’s where Excelsior Interactive comes in. We are a full service Interactive agency offering media planning and buying.
>> READ MORE
Your web site should not be just another pretty face….
Whether you have a new business looking to establish a web presence, or an existing business looking to update your current design with cutting-edge functionality, The Excelsior Interactive marketing team is prepared for the task. We take your unique ideas blended with our years of interactive marketing knowledge and experience to create the ideal solution for both you and your clients.
>> READ MORE
Today any effective interactive marketing strategy must incorporate on line video content. Our HD video production services provide the perfect blend of creativity and experience. Our creative professionals offer expertise in every step of the video production process, including brainstorming, script writing, pre-production, casting, production, post-production, editing and video promotion.
Our HD video production services provide the perfect blend of creativity and experience. Our creative professionals offer expertise in every step of the video production process, including brainstorming, script writing, pre-production, casting, production, post-production, editing and video promotion...
>> READ MORE
Do you know what your customers are saying about you? How about your former employees? And your competitors? In the Internet age, information travels extremely quickly. If you are not listening and monitoring online conversations about your brand you need to be. You need to know how these conversations are altering the perception people have about your organization.
>> READ MORE
In the past several years, ecommerce websites have been able to sell their own products on a variety of third-party websites. Rather than managing products on each of these websites individually, they manage a data feed of products that includes all relevant information for each of their products. The various marketplaces and websites that will import the feed usually have their own unique data structure that a feed must be modeled after. For ecommerce websites, the main goal is to sell more and to obtain optimal performance and visibility of a company’s products on each particular third-party websites (feed aggregator).
>> READ MORE