ExcelsiorInteractive

Do you know what your customers are saying about you? How about your former employees? And your competitors? In the Internet age, information travels extremely quickly. If you are not listening and monitoring online conversations about your brand you need to be. You need to know how these conversations are altering the perception people have about your organization.

For better or worse, there are people who have opinions about your business and no matter how hard you try, not all of them are going to be favorable.  In today’s on line worlds of blogs, product reviews, social media posts and chat rooms, sometimes you can lose control of your on-line image and if the criticism is valid or not, it can have a substantially negative impact on your business. Excelsior will work to make sure your online reputation reflects your business.

Example:

Proskauer Rose, a prestigious global law firm of over 800 lawyers and $600 million of revenues annually, which was started in 1875 has a long-standing, excellent reputation in its focus practice areas.  Despite that, a new client considering Proskauer today could get the impression that the firm had lost some of its luster of late with two of the top ten results in page one SERP as follows:

Proskauer Search results

No matter that the talented new Proskauer partner made a compelling pitch to the movie executive opening up a new office in town last night at the galley opening.  When the executive searchers Proskauer to look up the attorney, he sees they are experiencing partner defections and their entertainment group is facing a $500,000 malpractice case.  To make matters worse, Google has offered up four alternate firms. In the realm of interactive marketing, others participate in defining you.  Let us help you take away the megaphone from those that would seek to hijack your message and do you harm.